Corporate and Commercial
Streathers Daynes Smith supported Vivobarefoot across a broad range of legal and commercial matters as the business grew from an ambitious, early-stage company into one of the leading names in the barefoot footwear market.
Over time, Streathers Daynes Smith became a trusted adviser to the business, supporting its leadership team through growth, new initiatives and the increasing complexity that comes with scaling a fast-moving consumer brand.
Partner and Head of Corporate & Commercial
5 min read
As the business expanded, its legal requirements became broader and more complex. Like many growing companies, different law firms had historically been used for different matters, creating fragmentation and making it difficult to maintain consistency and efficiency.
The leadership team wanted advisers who understood the business in detail, could provide commercially grounded advice and respond quickly as new opportunities and challenges emerged.
The pace of growth also meant legal support needed to be flexible and pragmatic, spanning everything from operational matters to more strategic decisions.
Streathers Daynes Smith built a close working relationship with the business over a number of years, advising on approximately 50 legal projects as the company scaled.
Support extended across a wide range of areas, including cross-border manufacturing and distribution agreements, research and collaboration agreements with universities and other bodies, employment matters, commercial property, disputes, online terms and conditions and wider commercial contracts. Where specialist expertise was required, Streathers Daynes Smith coordinated support while remaining a consistent point of contact.
As the relationship developed, Streathers Daynes Smith became a trusted sounding board for the leadership team, providing commercially focused advice and practical input across both day-to-day matters and longer-term business decisions.
As Vivobarefoot grew rapidly and helped shape the wider barefoot footwear market, Streathers Daynes Smith remained a consistent legal adviser, supporting the business through changing priorities, new projects and operational growth.
The relationship demonstrates the value of having advisers who understand a business in depth and can provide joined-up legal support as it evolves.
For growing businesses, legal support is often most effective when it is proactive, commercially aware and grounded in a genuine understanding of the business. Having a trusted adviser who understands the wider picture can help founders and management teams make faster, more confident decisions as the business grows.
“We have worked with Streathers (Daynes Smith), most frequently with Philip Deja and his team, for a number of years and have significantly benefited from his clear and concise counsel. Streathers are accessible, understandable and differ from others in that they are vertical but avoid over-complicating matters by communicating in an understandable and usable manner.“”
Our corporate solicitors provide senior support at the defining moments of your business – bringing clarity and commercial understanding to complex transactions from start to finish.
Our team offer experienced legal support that can keep pace with the transaction, manage complexity and provide clear commercial judgement.
Preparing your business for sale, investment or succession. Selling a business is rarely just a matter of finding the right buyer and agreeing a price.
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