
Commercial
A trusted legal adviser to a pioneering footwear brand
Supporting Vivobarefoot across a broad range of legal and commercial matters as the business grew into one of the leading names in the barefoot footwear market.
Corporate and Commercial
Partner and Head of Corporate & Commercial
Philip Deja is a Partner and Head of Corporate & Commercial at Streathers, advising founders, entrepreneurs, investors and family offices on corporate transactions and commercial matters. He works across mergers and acquisitions, investment, management buyouts, restructuring and complex commercial arrangements, supporting clients through both strategic transactions and day-to-day legal issues.

Philip regularly acts for founder-led and owner-managed businesses at significant moments in their development, such as succession planning, raising investment and preparing for sale.
He advises private equity investors and management teams on transactional matters, working alongside accountants, corporate finance advisers and tax specialists to ensure deals are properly structured and efficiently executed.
Alongside his client work, Philip is the firm's General Counsel and recently completed a four-year term as Managing Partner of Streathers' North London offices - an experience that gave him a firsthand perspective on the commercial and governance challenges businesses face from the inside.
What distinguishes Philip is his ability to combine City-trained technical expertise with a pragmatic, commercially focused approach. Clients value his responsiveness, clear judgement and long-term perspective, often working with him as a trusted adviser as their businesses grow.
“A lot of my work involves helping businesses at significant points – whether transactions, negotiations or new ventures. The rest is being the kind of lawyer clients can call when something unexpected comes up, because they know I understand their business well enough to give them a straight answer.”
His advice is tailored to each client’s objectives, with a focus on protecting value, maintaining momentum and achieving a workable outcome.
Philip has over fifteen years of experience advising on corporate and commercial matters, including time spent at a large international City law firm acting for UK and multinational clients.
Recent experience includes:
Philip is an affiliate member of the British Footwear Association and has previously served on the Council of the British Contact Lens Association. Philip also plays a leading role within the Euréseau network of international lawyers.
What keeps Philip busy away from the office? “I’d love to say travelling the world, experiencing different cultures, cuisines and music – but I have a young child so you’re much more likely to find me at a kid’s birthday party or playground these days, keeping up with the football, literature and music wherever I can.”
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Including share and asset sales
Including supply, distribution and franchising agreements

Commercial
Supporting Vivobarefoot across a broad range of legal and commercial matters as the business grew into one of the leading names in the barefoot footwear market.

Corporate Transactions
Streathers Daynes Smith advised a UK-headquartered independent publishing distribution and fulfilment group as it pursued an ambitious buy-and-build strategy.

Corporate Transactions
Streathers worked closely with entrepreneur Andrew Mayhew on the sale of his founder-led online retail business to a consolidator of ecommerce brands backed by private equity investors