Advising on the £2m sale of an online retail business

About the Business

Streathers Daynes Smith advised entrepreneur Andrew Mayhew on the sale of his founder-led online retail business, which operated primarily through Amazon sales channels.Having successfully grown the business and recognising favourable market conditions, Andrew decided it was the right time to exit and focus on future ventures. As a young entrepreneur with a strong commercial understanding, he wanted to secure an attractive deal while protecting his long-term position.

The Challenge

The transaction involved a sophisticated repeat acquirer, supported by City advisers and experienced in acquiring businesses of this nature.

For Andrew, this was a first-time business sale and a significant personal and commercial milestone. While commercially astute and highly engaged throughout the process, he wanted reassurance that the deal was being approached pragmatically and that he was not being disadvantaged in negotiations with a significantly larger and more experienced buyer.

The objective was clear: achieve a strong price, complete efficiently and ensure the legal protections reflected both the value of the business and Andrew’s future interests.

Our Approach

Streathers Daynes Smith worked closely with Andrew throughout the transaction, providing practical guidance, detailed advice and responsive support at each stage.

The team focused on achieving the right commercial outcome while maintaining momentum, pushing back where necessary without creating unnecessary friction or delay. Working alongside accountants and other advisers, Streathers Daynes Smith ensured the transaction remained coordinated and commercially focused.

Importantly, the advice extended beyond simply completing the sale. Careful consideration was given to the wider commercial structure and protections built into the arrangements, helping preserve future flexibility.

The Outcome

The transaction completed successfully within approximately two months, achieving a strong commercial outcome for Andrew.

Following completion, Streathers Daynes Smith continued advising on aspects of the arrangement, including the later buy-back of parts of the business. 

The relationship reflects Streathers Daynes Smith's role not simply as transaction lawyers, but as trusted advisers able to support clients as their commercial priorities evolve.

Why It Mattered

Selling a business is rarely just about price. For founders, it often represents years of work and personal investment. This transaction highlights the importance of combining practical deal management with legal protections that support long-term flexibility, particularly when negotiating with experienced repeat acquirers.